Research: Leandro Erlich’s Bâtiment artwork

Building a disorientation of space can excite viewer’s interactivity

In the modern exhibition space design, artist often use visual disorientation of graphic patterns to attract viewers’ attention, which can create a tremendous sensorial excitation for people inside the space. Besides, the visual disorientation often refers to the special using of shapes, lights, colours and images. Particularly, using graphics as elements to build a 3D effect is very popular in the modern artists. There are some stimulating disorientation works to be argued.

To start with an Argentinian artist Leandro Erlich’s Bâtiment artwork, it uses a illustration of street building and a huge mirror to create an interactive optical illusion, inviting visitors to position themselves as through climbing windows and doorframes. The work aims to challenge the audience’s comprehension
of reality by using ordinary elements of urban life.

As it can be seen from the photos, the artist shows a powerful creativity and imagination in the field about space use and illusion effect. More specifically, he creates an optical illusion through the reflection of people who appear to be weightless. Visitors are encouraged to walk around the outside of the building, scaling the walls and jumping from window to window. Of course, all of those actions are performed on the floor and reflect into the mirror, which looks real. The disorientation attracts the visitors’ senses that playfully interact with the large-scale installation and this new form of reality. Visitors love it when art or design is this much fun; therefore, it is successful to focus on the interactivity and participation. In this way, as a typical graphic pattern, the illustration of the building is used to create a 3-D effect that shows an interactivity of graphics using. In addition, it also express that graphic image not just a plane patterns, it also can be used in a vivid and stimulating way.